If you’ve ever sent an outreach message that felt “too generic,” you already know why personalization matters.

A message that shows you did your homework will always stand out.

But going through every LinkedIn profile, scanning bios, and writing a custom icebreaker for each prospect, it’s just not practical.

This is exactly what AI Variables were built for.

What are AI Variables?

Check out the full tutorial here: [See how AI Variables work]

AI Variables in Lead Finesse let you add personalized, profile-based intros, directly into your messages.

Unlike basic variables (like {{firstName}}), AI Variables actually analyze your prospect’s profile, headline, or activity and create lines that sound like you wrote them.

How to set up AI Variables

Step 1: Start with your campaign

  • Click Create Campaign and pick LinkedIn or LinkedIn + Email.

  • Choose **Advanced user **flow

Step 2: Add your leads

  • Import from Sales Navigator, LinkedIn search, or a CSV.

  • Give your campaign a name so you can track it later.

Step 3: Create your sequence

Once you’ve added your prospects

  • Configure the settings and save.

  • Then from the create sequence options, select “From scratch”

Step 4: Set Up Connection Request Message

  1. On the connection request step, you’ll see the message box.

  2. Type your base message (e.g.,* “Hi {first_name}, I’d like to connect…”*).

  3. To personalize this message using AI:

  • Click “AI Variables”.

Step 5: Choose or Create AI Variable

  1. Explore:

  • **Public AI Variables: **Pre-made variables provided for you to choose and use

  • **Saved Variables: **Variables you’ve created or customized and saved for later use

  • **My AI Variables: **Your personal collection of AI variables, fully created and managed by you

  1. Pick a relevant variable (e.g., “I know you’re busy with X”).Click*** “Use” ***on your chosen variable.

Step 6: Understand the Prompt Logic

The AI prompt will look like this:

“Based on the following information from the LinkedIn profile, complete the following sentence: I know you're super busy with...”

The AI analyzes:

  • LinkedIn headline
  • Job title
  • Summary
  • Even the company website if available

It rewrites the sentence without copying profile text directly.

📌 Example Message Output: “Hi John, I’d like to connect. I know you’re super busy with sustainable project planning in the construction space, but would love to explore how we can support your LinkedIn outreach.”