If you want to build trust on LinkedIn without firing off a DM, start by showing up on their posts.

A simple comment gets you noticed and makes you familiar before you even reach out.

But here’s the catch: scrolling LinkedIn every day, reading posts, and coming up with replies takes a lot of time.

That’s where AI Commenting comes in.

What is AI Commenting?

Check out the full tutorial here: [See how AI Commenting works]

AI Commenting is a feature in Lead Finesse that helps you engage with prospects at scale. 

Instead of you having to manually comment on each post, here’s what Lead Finesse does:

  • Analyzes your prospect’s latest post

  • Chooses the right angle based on the variable you set

  • Generates a natural comment in your tone

This way, you stay visible in front of your leads without spending hours glued to LinkedIn.

How to use AI Commenting

Step 1: Create a Campaign

  1. Click Create Campaign.

  2. Choose Create Campaign with LinkedIn (as an example).

  3. Select the Advanced user flow option.

Step 2: Add Contacts

  1. Give your campaign a name and hit Save.

  2. Upload your contact list (from Sales Navigator, LinkedIn search, or a CSV).

  1. Click Save and Continue.

  2. Set up the required campaign settings, then select From Scratch to begin building your sequence.

Step 3: Build Your Sequence

  1. Start with a Profile View as the first step. 

  2. This helps create awareness without being too direct.

Tip: If the sequence starts with a Connection Request, remove it and add Profile View instead. This softer approach avoids rejection and works well for engagement-driven campaigns, as it builds familiarity before you reach out directly.

  1. Next, add Like and Comment steps after the profile view to create a natural flow of engagement.

  2. Don’t forget to add short delays between each step.

Step 4: Add Likes and Comments

For Comments:

  1. Insert a comment step into your sequence (refer to the video for guidance)

  2. Configure the AI prompts by:

  • Giving clear instructions (e.g., “leave a funny comment”).

  • Providing a few examples in your brand’s tone.

  • Adding context about your lead or industry to make comments relevant.

  1. Example AI Prompt Setup:
Prompt: “Write a funny, engaging comment that connects to the {{current post}}”

Examples:

  • “Great insights! This reminds me of {{relevant experience}}”

  • “Love this perspective - definitely saving it for later!”

Step 5: Add a Connection Request

Once you’ve engaged with likes and comments, add a Connection Request step.

By this point, prospects are already familiar with you, making them more likely to accept your request.

**Notes: **

  • For a detailed guide on setting up a Likes and Comments campaign, check out this article.
  • Remember to space out your engagement steps with short delays to keep your activity natural.
  • Use the AI prompts to maintain your brand’s tone and relevance for each prospect.